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Affordable Search Engine Optimization


 

Search Engine Optimization

What is search engine optimization?

SEO is the process in which your website undergoes a transformation to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Websites are ranked based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. These however are not the only factors that influence rank among the the most populr providers such as Google and others. SEO encompasses several proven techniques that can provide the desired results.

Properly done SEO, can dramatically increase your website’s keyword ranking to help drive more traffic to your website. The goal is to increase website hits which will increase sales and business volume.

 

Our Affordable SEO Services include:


 


Analysis of your website content

Analysis of your keywords selection and density

Competitor website review

Individual page optimization

Strategies for acquiring quality and relevant link-backs

 

 

Our SEO Process:


Define SEO Goals - We want your SEO project to succeed and therefore must define what success is for you and your business.

Benchmark Current Traffic – First we start by taking a snapshot of your current traffic statistics if available. We use this information to measure our project goals over time.

Keyword Analysis – We will research and provide you with historical user search behaviour, including individual keyword search volume as well as a comparative evaluation of how much competition exists for a given keyword using well established keyword research data from the largest and most powerful search engine in the world.

Competitive Analysis - We identify the specific keywords your main online competitors are targeting. We use this information to custom further refine your SEO strategy.

Keyword Selection - Effective keyword generation is one of the most critical elements of a successful SEO project. All keywords are not created equal; some keywords are easier to rank for than others, and some keywords tend to be almost impossible to rank for. We will help you find a balance between broad and general keywords which are highly competitive and specific keywords which are less competitive.

Content Analysis – Search engines do not actually rank web sites, rather they rank individual web pages that make up your entire site. Therefore, in order to succeed with SEO every page of your website must be optimized. We will analyze each page for the following:

Correct file names

Title tags

Meta description tags

Meta Keyword tags

Proper keyword density

Proper use of header tags

Proper use of text modifiers

Optimization of your image files

Valid HTML

Implement Changes– Based on the six previous analysis steps we will implement changes to all your individual web pages as needed.

Increase Back-Links - To increase the page rank of your pages within your site each page must have other websites linking back to each page. The more quality and relevant link-backs you have the higher that page rank will be. We analyze your current link-backs and help you get new ones.

Measure and Analyze Traffic - To measure the success over time we measure the level of traffic for the specific page and compare it to the traffic of the site before we implemented the changes.

To receive you free website analysis contact us at 704-900-3015

 

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